Sharon Hoey for one of a kind luxury wedding dresses.


Located in the heart of Georgian Dublin is the Sharon Hoey Atelier and Bridal Boutique.

Known for our love of design using clean lines, elegant silhouettes and beautiful craftsmanship. We source only the best of international wedding dress designers for our luxurious boutique.   

Established in the bridal industry for over 30 years, our core beliefs have remained the same. We are passionate and excited about every single detail of your bridal look. Our bridal appointments have been praised the best in Ireland. The SH team of expert bridal consultants have an impeccable eye for detail, style and design. After choosing your wedding dress we offer key styling tips and technical fitting advice.




Orla and Sharon

Orla and Sharon

Maricica and Audra

Maricica and Audra



Sharon is the designer behind the name. As creative director Sharon is responsible for all that makes the SH brand unique. Designing and dressing fashion conscious brides for 30 years, the concept behind the brand has never changed. Sharon's aim to provide contemporary bridal fashion of the highest standard from in house to the best of international designers has been a passion from day one. As team leader Sharon is very hands-on, working closely with both sides of the business. Sharon is enthusiastic about meeting customers and staying abreast of new trends. She has the drive  to constantly keep the collections fresh and relevant and introduce new ideas and elements to the business. 


Orla is a fashion designer having graduated from the Grafton Academy of Dress Designing, Dublin. Her background in design is key to her success, she has the knowledge needed to advise, design and style our brides. Orla's appointments are in high demand but her role is more - she is the go to person for all the processes in creating the perfect wedding. Her ideas and attention to detail are invaluable. Orla's clients are passionate about her, she uses her charm to put all at their ease while making shopping for a wedding dress a relaxed and enjoyable experience. 



Maricica has been a key member of the SH studio team for over 15 years, her vast wealth of experience has been much appreciated by many brides throughout the years. As a couturier who has experience working on gowns by some of the worlds most renowned designers - Jenny Packham, Ellie Saab, Vera Wang, Suzanne Neville to name a few, her knowledge of how to create a gown is indispensable. Maricica's technical expertise is called on at the start of the creation process for each and every SH collection. She is passionate about her craft and  her high standards are essential to the success of the team.


Audra began her Couture training studying theatre design and costume. Audra graduated from the Institute of Art, Design and Technology with a degree in Costume Design. Audra's skill set led her to the world of the Bridal industry where her love of creating gowns is a passion. Her experience in cutting and dressmaking is essential to the creation of the collection. As a team member now for over 5 years she shares the SH passion for excellence in creating the perfect fit for our brides.  


As a team member for 10 years now there is nothing about the process of choosing a wedding dress that Madeleine does not know. Madeleine's clients describe her as "a calming influence with endless patience". Madeleine has a fabulous gift for finding the right dress. With over 30 years experience choosing wedding dresses she knows to listen to the bride, put them at their ease and choose the perfect gown.